Making a Grand Entrance Downtown
We helped international real estate development firm Greystar introduce a new star in Atlanta’s skyline. Ascent Peachtree, a high-rise apartment community in the center of downtown Atlanta, gives residents all the perks of a luxury five-star hotel, and plenty more.
![Ascent Peachtree Stationery 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/AscentPeachtree_Stationery_01.jpg)
![Ascent Peachtree Symbol 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_fit_center-center_none/AscentPeachtree_Symbol_01.jpg)
Ascent Peachtree makes its mark with a soaring letterform that dually represents the surrounding downtown skyscrapers and the residence as a launchpad of opportunity. Delicate and gilded, the letterform pairs with a chiseled serif wordmark to create a stately presence.
![Ascent Peachtree Rendering 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/AscentPeachtree_Rendering_01.jpg)
Leading with shades of gold and balanced with deep blues and crisp white, Ascent Peachtree looks luxe without feeling out of reach. A brand voice that’s welcoming and down-to-earth drives home a message of easy sophistication.
![Ascent Peachtree Tote Bag 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_fit_center-center_none/AscentPeachtree_ToteBag_01.jpg)
![Ascent Peachtree Folder 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/AscentPeachtree_Folder_01.jpg)
![Ascent Peachtree Postcards 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/AscentPeachtree_Postcards_01.jpg)
Geometric patterns and background texture add visual depth and versatility for plenty of applications. Vivid product and lifestyle photography paints a stunning picture of what it’s like to live at the top.
![Ascent Peachtree Coasters 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/AscentPeachtree_Coasters_01_2021-04-23-153018.jpg)
![Ascent Peachtree A Frame Sign 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/AscentPeachtree_A-FrameSign_01.jpg)
![Ascent Peachtree Postcards 02](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/AscentPeachtree_Postcards_02.jpg)
![Ascent Peachtree Power Point 01](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x853_crop_center-center_none/AscentPeachtree_PowerPoint_01.jpg)