Richard had two things going for him: a legacy of craftsmanship and outstanding customer service.
So we challenged Richard to put himself out there.
The brand needed a better visual identity to match Richard's history, attention to detail and enigmatic personality.
The logo's diamond container, inspired by old film packaging, serves as a graphic device for pattern and flexibility across the system.
From the new website and packaging tape to the use of the color orange, we brought Richard's personality to life in every aspect of the new brand.
“The brand that Matchstic created for us helped build a spot-on brand perception about who Richard Photo Lab is before someone even works with us, and has truly allowed us to take our business to the #nextlevel. Our continuous growth year over year is a reminder of the power of the rebrand—it leaves a lasting impression.”
—Brian Greenberg, Owner