Matchstic
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Richard had two things going for him: a legacy of craftsmanship and outstanding customer service.

So we challenged Richard to put himself out there.

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The brand needed a better visual identity to match Richard's history, attention to detail and enigmatic personality.

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The logo's diamond container, inspired by old film packaging, serves as a graphic device for pattern and flexibility across the system.

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From the new website and packaging tape to the use of the color orange, we brought Richard's personality to life in every aspect of the new brand.

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“The brand that Matchstic created for us helped build a spot-on brand perception about who Richard Photo Lab is before someone even works with us, and has truly allowed us to take our business to the #nextlevel. Our continuous growth year over year is a reminder of the power of the rebrand—it leaves a lasting impression.”

—Brian Greenberg, Owner

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