Let’s develop a relationship.
The photography lab industry is a dying art. Few do it well. Richard Photo Lab is one of the few, but you'd never know it at first glance.
![01_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/01_Richard_3000.jpg)
Richard had two things going for him: a legacy of craftsmanship and outstanding customer service.
So we challenged Richard to put himself out there.
![02_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/02_Richard_3000.jpg)
![03_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/03_Richard_3000.jpg)
The brand needed a better visual identity to match Richard's history, attention to detail and enigmatic personality.
![Richard_Brandmark_Before](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/logos/Richard_Brandmark_Before.jpg)
![Richard_Brandmark_After](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/logos/Richard_Brandmark_After.jpg)
![04_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/04_Richard_3000.jpg)
The logo's diamond container, inspired by old film packaging, serves as a graphic device for pattern and flexibility across the system.
![05_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/05_Richard_3000.png)
![06_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/06_Richard_3000.jpg)
![07_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/07_Richard_3000.jpg)
From the new website and packaging tape to the use of the color orange, we brought Richard's personality to life in every aspect of the new brand.
![08_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/08_Richard_3000.jpg)
![09_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/09_Richard_3000.jpg)
![10_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/10_Richard_3000.jpg)
![11_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/11_Richard_3000.jpg)
“The brand that Matchstic created for us helped build a spot-on brand perception about who Richard Photo Lab is before someone even works with us, and has truly allowed us to take our business to the #nextlevel. Our continuous growth year over year is a reminder of the power of the rebrand—it leaves a lasting impression.”
—Brian Greenberg, Owner
![12_Richard_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/12_Richard_3000.jpg)