(Work)
Karoo
Bringing an optical brand into focus
Intro
Creating a confident lens for viewing the world.
A successful, well-respected optometrist and optician team brought us a unique challenge: to envision and express a new eyewear brand.
A new eyewear experience with South African roots & a premiere Ponce City Market address. One that exudes exclusivity and accessibility.
We audited the industry, got our eyes examined, researched demographics, conducted an interview gauntlet, inspected the products, hosted an all day strategy session, and concluded we had the insights needed to create the brand’s ideal future.
This new experience needed a name. So we gave it one.
We built a messaging platform and identity system to reflect our big idea.
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