Matchstic
01_Karoo_3000

A new eyewear experience with South African roots & a premiere Ponce City Market address. One that exudes exclusivity and accessibility.

We audited the industry, got our eyes examined, researched demographics, conducted an interview gauntlet, inspected the products, hosted an all day strategy session, and concluded we had the insights needed to create the brand’s ideal future.

02_Karoo_3000

This new experience needed a name. So we gave it one.

03_Karoo_3000
04_Karoo_3000
05_Karoo_3000

We built a messaging platform and identity system to reflect our big idea.

06_Karoo_3000
07_Karoo_3000
08_Karoo_3000
10_Karoo_3000
Karoo Thumbnail 3000
11_Karoo_3000
12_Karoo_3000