Living In Abundance
We teamed up with Stiles to create an artfully-inspired identity for the residences within its signature downtown property, The Main. Spanning an entire city block, The Main is located on Fort Lauderdale’s famed boulevard, Las Olas.
![04 Novo 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x716_crop_center-center_none/04_Novo_3000.jpg)
First, the community needed a name that could be distinguished between The Main’s adjacent retail and office space. We landed on Novo, Latin for “new” and a nod to the nearby New River.
Novo’s brandmark mirrors the building’s two prominent towers, with organic lines adding motion and fluidity.
![01 Novo 3000 2](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x716_crop_center-center_none/01_Novo_3000_2.jpg)
Because local art features prominently throughout the property, we made a custom texture, drawing from real art installations as a base layer for textures, and a window for a variety of images.
![05 Novo 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x416_crop_center-center_none/05_Novo_3000.jpg)
![07 Novo 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x413_crop_center-center_none/07_Novo_3000.jpg)
![08 Novo 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/08_Novo_1500.jpg)
![09 Novo 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/09_Novo_1500.jpg)
Novo’s neutral palette is accentuated with bright bursts of color, used sparingly throughout the system, in flourishes, outlines and stickers intended to imitate old-school price tags.
![10 Novo 3000 Alt](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x352_crop_center-center_none/10_Novo_3000_Alt.jpg)
![11 Novo 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/11_Novo_1500.jpg)
![12 Novo 1500](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_crop_center-center_none/12_Novo_1500.jpg)
The result is a modern, imaginative look for Las Olas’ landmark property.
![13 Novo 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x763_crop_center-center_none/13_Novo_3000.jpg)