(Work)
Breakout Games
Unlocking an escape room’s key identity
Intro
Escape ordinary.
Breakout is a set of real-life games where you get to follow clues and solve puzzles to escape a room before the clock runs out.
Our friends at Breakout came to us to help them solve a puzzle of their own: how can you differentiate a brand and expose customers to a new concept at the same time?
After spending time with these warmhearted entrepreneurs, it was clear we needed to help them gain an advantage by setting higher standards of polish, quality and fun. After all, every detail matters when you are asking people to put the joystick down and…
In approaching the identity work, we tapped into the covert world of secret agents and explorers.
For the curious at heart, we designed a website full of thoughtful challenges & uncanny adventures.
Since the completion of the rebrand, the Breakout team has fulfilled a new mission: growing from 10 regional locations to 50+ across the U.S. of A.
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