(Work)
Intradiem
Rebooting a software brand’s identity
Intro
Real time rules.
A software company named Intradiem introduced themselves to us.
“Intradiem is the leader in intraday management solutions. We equip customers with business reflexes that immediately and consistently respond to unpredictable events and conditions. Reflexes such as intraday task management, intraday staffing, queue management, and real-time alerts improve business performance by over 20 percent.”
You get all that?
It was clear we needed to simplify the message. Intradiem needed focus, sophistication and a better story.
We conducted hours of interviews & workshops to understand the way forward.
We built a bright and friendly system, referencing their previous identity while adding simple sophistication.
Before
After
The brand voice reflects the visual – intelligent and approachable, personal and positive.
John Wolfe, CTO, IntradiemThe Matchstic team was fantastic and the process was thorough and thought provoking. The rebrand forced the market to look at us differently and, when they did, they saw a fresh look and heard a concise message delivered in a consistent voice. We immediately saw a better response to marketing campaigns and sales conversations.
