Refreshing an iconic symbol.
Catalyst, a well-known and loved Christian leadership conference, approached us with one big task: help them regain their mojo.
“We need to know exactly why we exist.” —Tyler Reagin, Director
So we went to work. After weeks of one-on-one interviews, attending several Catalyst events, and sizing up the competition, we landed on some rich insights.
The brand needed to shift its focus from “next generation leaders” to “leaders who love the church.”
A clear purpose emerged: we exist to embolden the Church. And so, a Big Idea became clear.
With a clear meaning established, we evolved the brandmark ever so slightly to retain recognition, but with a simplified construction.
To truly signal change, we created a dynamic, colorful and idiosyncratic system comprised of graphic themes that allow for ever-changing combinations.
To help ensure visual consistency and one common voice, we created a comprehensive brand guide and held in-house training sessions.
“It was more than just a slick looking style guide at the end of it, it was a renewed vision as a team and united direction and a breath of fresh air.”
—Lindsay van Zyl, Catalyst