Matchstic | Catalyst | Leading a conference to a renewed spirit

Year:: 2014
Industry:: Nonprofit

(Services)

Intro

Refreshing an iconic symbol.

Catalyst, a well-known and loved Christian leadership conference, approached us with one big task: help them regain their mojo.

“We need to know exactly why we exist.”  —Tyler Reagin, Director

So we went to work. After weeks of one-on-one interviews, attending several Catalyst events, and sizing up the competition, we landed on some rich insights.

The brand needed to shift its focus from “next generation leaders” to “leaders who love the church.”

A clear purpose emerged: we exist to embolden the Church. And so, a Big Idea became clear.

With a clear meaning established, we evolved the brandmark ever so slightly to retain recognition, but with a simplified construction.

Before

After

To truly signal change, we created a dynamic, colorful and idiosyncratic system comprised of graphic themes that allow for ever-changing combinations.