Bell Branding Case Study

Year:: 2017
Industry:: Consumer

(Services)

Intro

Cabinets really tie a room together.

Bell Kitchen & Bath Studios came to us wanting to update their look and feel to emphasize their intentionality in designing, manufacturing and installing cabinets that have true character.

There are many cabinetmakers in the Atlanta area, but we uncovered Bell brings high design down to earth: emphasizing design in the cabinet—making process and making creative ideas accessible to every customer.

Bell constructs every cabinet to be “Fine fitting.”

This differentiator was the focus of our identity-making process: crafting a visual and verbal system that supports and reflects this hardworking cabinet company that’s obsessed with design. First, we needed to change their name to emphasize their design focus and make their offering crystal clear.

Before

After

Then we articulated a modern typographic mark that could speak to the high-end designer, with clean thick & thins, yet feel appropriate for a strong and sturdy builder.

We created a series of key messages that would better reflect their down-to-earth sensibilities and high design capabilities.

"Cabinets are more than containers—they add personality to your space."

Cabinet-making is in our blood, so we know a thing or two about this craft. That’s why we hire people who are as passionate about it as we are—those who love the smell of sawdust and get down and dirty with details, all so our customers don’t have to.

We believe the best kind of cabinets work hard for you. They add warmth and depth without adding too much fuss. Both functional and stylish, cabinets hold your prized possessions and carry the tone of your home.