Matchstic Radically Relevant
Year:
2013
Industry:
Real Estate
(Services)
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Intro

Feel the Balance

Nestled in Chicago’s South Loop neighborhood, The Roosevelt Collection is a 1.3 million square-foot destination that unites a vibrant retail center with an upscale residential community.

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Roosevelt Collection Before
Roosevelt Collection After
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Monolithic brand architecture differentiates the Shops from Lofts. Color palette, photography and the energy of a pulsating graphic texture further support the unique tone of each offering. At the same time, the Roosevelt Collection brand is united through materiality, typography and visual form—striking an overall balance between individuality and continuity

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We combined the Shops and Lofts website, and linked stationery and signage systems to communicate the collective scope of the full property.

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