Built by relationship.
How do you bring two brands together and still maintain their magic?
![01_ReevesYoung_3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/01_ReevesYoung_3000_190405_223338.jpg)
When Reeves Contracting Company and Potts Construction were undergoing their 2015 merger, they sought us out to help define their new identity as Reeves Young.
![02 Reeves Young 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1462_fit_center-center_none/02_ReevesYoung_3000.png)
They wanted to combine their strengths and fully become all that they could be without alienating certain partners and clients.
We did some digging and discovered a common thread.
![03 Reeves Young 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1089_crop_center-center_none/03_ReevesYoung_3000_190405_223501.jpg)
Everything they do—from 30 feet below the ground to 30 floors above—is about people.
Since 1952, they have been built on solid relationships and a relentless pursuit of their clients’ success—taking ownership of every aspect of the construction process.
Built by Relationship
With this truth in mind, we built a visual & verbal identity to match.
Reeves Young’s brandmark symbolizes relationship – connecting the names of the partners and filling the space between them.
![05 Reeves Young 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/05_ReevesYoung_3000_190405_223741.jpg)
![06 Reeves Young 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/06_ReevesYoung_3000_190405_223808.jpg)
![07 Reeves Young 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x720_crop_center-center_none/07_ReevesYoung_3000_190405_223827.jpg)
![08 Reeves Young 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1089_crop_center-center_none/08_ReevesYoung_3000_190405_223915.jpg)
![09 Reeves Young 2000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x2226_crop_center-center_none/09_ReevesYoung_2000.jpg)
The Verbal Identity is the finishing touch that ties it all together, with language that feels accomplished and sturdy, yet relational and people-centric.
![10 Reeves Young 2000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x2226_crop_center-center_none/10_ReevesYoung_2000.jpg)
![09 Reeves Young 3000](https://paragonn-cdn.nyc3.cdn.digitaloceanspaces.com/matchstic.com/images/_1280x1089_crop_center-center_none/09_ReevesYoung_3000_190405_223918.jpg)
With the launch of the new brand, we helped Reeves Young announce their partnership to long-standing clients and contractors on both ends of the merger—allowing them to ease through the transition with relationships intact.