But like many industry leaders, they weren't content with being just good.
A few dozen key customer interviews and a handful of workshops helped us understand and package the brand's purpose, value, personality and experience into a singular perspective.
With that foundational filter, we began to take apart and rebuild what was previously known as Epic Response. Because of all they do to stay ahead and keep customers prepared for unwelcome disasters, we knew their name was a barrier to growth.
One of the most simple but significant steps in our journey was to shorten the name to what customers already called them.
As powerful, caring protectors—we developed a strong, clear and human brand voice.
By Your Side In A Flash
Ahead of Disaster
There’s No Alone In Recovery
We don’t just rebuild walls, we rebuild lives.
We evolved the logo to exemplify sturdiness & updated the steadfast blue color palette.
We depicted the extent of their service continuum through the iconography of their main category offerings.
This identity system, just like their organization, is flexible and strong enough to shine in any application.
There’s no glory in disaster, but there’s strength in recovery.