Matchstic
01_Lord Aeck Sargent_3000

When a brand gets a lot of things right, how does it cut through the clutter of good to find the one thing that makes it great?

We looked deep into their marketing and competitive landscape, listened to the four dozen people who know them best and toured some of their prized projects.

02_Lord Aeck Sargent_3000

We discovered that Lord Aeck Sargent creatively responds to each aspect of every project. That means they respond to the client, history, context, site, restraints, user, and future.

03_Lord Aeck Sargent_2000

Responsive Design, one of their mantras since their 1942, is the heart of who they are and what they do. This idea may not have been new to them, but we dusted it off and made it the central focus and creative concept.

04_Lord Aeck Sargent_3000
05_Lord Aeck Sargent_3000

As typography or redacted rectangles, these pillars respond across various design applications, mimicking the firm’s philosophy of responding to the demands of every design.

06_Lord Aeck Sargent_3000
07_Lord Aeck Sargent_3000
08_Lord Aeck Sargent_3000
09_Lord Aeck Sargent_3000
10_Lord Aeck Sargent_3000
11_Lord Aeck Sargent_3000