Planting a Flag
Alta Union is located in the heart of The Nations, a burgeoning downtown Nashville neighborhood that’s bustling with young professionals, trendy dining and plentiful bars and nightlife. As a place with plenty of room to roam, we helped the team at Wood Partners create an identity that would attract those eager to explore a neighborhood bursting with possibilities.
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We created a brand for exceptional folks and independent spirits, from trendsetting locals to newcomers looking for a new scene.
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To match this intrepid, up-for-anything ethos, we created an identity that’s simultaneously vintage and modern. Situated in a neighborhood full of converted warehouses and silos, Alta Union nods to its hardworking past with brawny typography balanced with a delicate ribbon script.
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A snappy palette paired with clever illustrations bring Alta Union down to earth, and a mix of patterns add some visual texture as accents on a versatile range of applications.
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Friendly, carefree messaging that doesn’t take itself too seriously adds even more authenticity to Alta Union’s identity, of which you can experience or lease it yourself towards the end of 2021.