Planting a Flag
Alta Union is located in the heart of The Nations, a burgeoning downtown Nashville neighborhood that’s bustling with young professionals, trendy dining and plentiful bars and nightlife. As a place with plenty of room to roam, we helped the team at Wood Partners create an identity that would attract those eager to explore a neighborhood bursting with possibilities.
We created a brand for exceptional folks and independent spirits, from trendsetting locals to newcomers looking for a new scene.
To match this intrepid, up-for-anything ethos, we created an identity that’s simultaneously vintage and modern. Situated in a neighborhood full of converted warehouses and silos, Alta Union nods to its hardworking past with brawny typography balanced with a delicate ribbon script.
A snappy palette paired with clever illustrations bring Alta Union down to earth, and a mix of patterns add some visual texture as accents on a versatile range of applications.
Friendly, carefree messaging that doesn’t take itself too seriously adds even more authenticity to Alta Union’s identity, of which you can experience or lease it yourself towards the end of 2021.