Matchstic Radically Relevant
Year:
2014
Industry:
Consumer
(Services)
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Intro

Launching a fit brand.

In the fitness industry, “smoke and mirrors” are all too prevalent. In contrast, Alloy®, a new fitness program, takes a straight-forward approach, focusing on attainable results and a belief that we are stronger together.

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Our new brand and messaging was a game changer. It reflects who we are...cool, cutting edge and stronger together. Our sales are up 40% since we rebranded, which means we are reaching and helping more people than ever.

Suzanne Robb, Alloy
Let's Talk
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