Launching a fit brand.
In the fitness industry, “smoke and mirrors” are all too prevalent. In contrast, Alloy®, a new fitness program, takes a straight-forward approach, focusing on attainable results and a belief that we are...
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Strong, engaging, and most importantly, honest, the “A” is constructed of two sturdy elements coming together.
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On the whole, the system relies heavily on sharp, geometric angles. The metallic silver and bright yellow-green work side-by-side to create a strong, active feel.
Clever, no-nonsense copywriting and custom photography distinguishes the brand from the competition.
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“Our new brand and messaging was a game changer. It reflects who we are...cool, cutting edge and stronger together. Our sales are up 40% since we rebranded, which means we are reaching and helping more people than ever."
—Suzanne Robb, Alloy®
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