Matchstic | Alloy | Building a fitness brand from the core

Year:: 2014
Industry:: Consumer

(Services)

Intro

Launching a fit brand.

In the fitness industry, “smoke and mirrors” are all too prevalent. In contrast, Alloy®, a new fitness program, takes a straight-forward approach, focusing on attainable results and a belief that we are stronger together.

Strong, engaging, and most importantly, honest, the “A” is constructed of two sturdy elements coming together.

On the whole, the system relies heavily on sharp, geometric angles. The metallic silver and bright yellow-green work side-by-side to create a strong, active feel.

Clever, no-nonsense copywriting and custom photography distinguishes the brand from the competition.

Our new brand and messaging was a game changer. It reflects who we are...cool, cutting edge and stronger together. Our sales are up 40% since we rebranded, which means we are reaching and helping more people than ever.

Suzanne Robb, Alloy

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