(Service)
Employer Branding
Build a Brand Your People Believe In
Your brand isn’t just what the market sees—it’s what your people feel. We help you create an employer brand that strengthens recruiting, sparks culture, and fuels retention.
Why Employer Branding Matters
Top talent is selective and reputation travels fast, so your employer brand is not a nice-to-have–it’s a strategic advantage. A compelling Employee Value Proposition (EVP) and employer identity are essential to align internal culture with external perception–ultimately building trust and affinity.
Did you know?
- 69% of employees say they’d work harder if they felt more appreciated by their company’s brand.
- Companies with strong employer brands see up to 50% lower cost per hire.
What We Do
A Proven Framework for Building Brands from the Inside Out
We partner with marketing and HR leaders to clarify, craft, and activate employer brands that work. Our employer branding services include:
EVP Discovery & Development
Internal Brand Research
External Market Research
Employer Brand Messaging
Visual Employer Identity
Recruitment Marketing Tools
Internal Culture Activation
How We Uniquely Serve Employer Brands
By using a broader brand lens, and bridging the brand gap. Because we also work at the corporate and consumer brand level, we create employer brands that are both distinct and thoughtfully connected to the parent brand—something most don’t realize matters until it does.
Bons Secours Mercy Health
Featured Employer Branding Project
Scaling a Talent Brand Across 60,000+ Associates
We partnered with this global health system to build a unified EVP and employer identity that honors both local culture and system-wide purpose.
Insights & Resources for HR and Marketing Leaders
We regularly publish real and practical articles to support bold brand builders. HR Leaders can find help specifically for them.
Free Resource: HR Leader's Employer Branding Toolkit
A downloadable toolkit to help you assess, articulate, and advocate for a stronger employer brand.
Ready to Build Your Employer Brand?
Whether you’re scaling, hiring, or re-aligning your culture, we can help you build a brand people want to work for and partner with.