Matchstic Radically Relevant
Year:
2019
Industry:
B2B
(Services)
Totem

Intro

Totem is a benefits consulting firm dedicated to creating better-fit solutions for some of the world’s best workplaces.

Their highly-tailored, human-centered approach set them apart from their competitors. We knew that they deserved a highly-tailored brand to match.

Overview compressor
Workbooks compressor
04 Totem 3000
One Sheeter compressor

To underscore Totem’s commitment to customization, the brand’s primary mark can be a bit of a shape-shifter, varying its form across applications.

Folder compressor
01 Totem 1500

Throughout the process, our work with Totem revolved around a single sentence, a beloved phrase that had come to encapsulate the brand’s promise and served as a rallying cry for their employees: “Be there for everyone.” We were proud to offer up a brand that matched, striking a balance between consistency and elasticity, between authoritative and playful, and between the institutional and the human.

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