Is your brand propelling you forward?
In 20 years of helping growing brands launch, change, and evolve, Blake Howard has found a simple framework for how growing brands can be successful: They must be radical, with a unique differentiation that makes them stand out in the marketplace, and relevant, by offering something compelling to their audiences. In this book, he’ll break down the radically relevant brand into six unique characteristics. You’ll take an assessment to see how you stack up against similar brands in these key areas. Then, you’ll get practical, achievable advice for how to improve. With newfound clarity and confidence, you can break through the challenges facing your growing organization and become the radically relevant brand your audiences are waiting for.
Take our brand assessment for new insights into your brand’s performance, access more resources through our site, and purchase a copy of our book to help further examine your brand’s health.
If you are interested in learning more about creating a radically relevant brand, copies of the book are available via the link below.
The Author
Blake Howard is co-founder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he has focused on helping growing companies level up their brand identity by being radically relevant.
Blake has led brand launches for hundreds of projects, spanning a broad range of clients, from global heavy-hitters to ambitious start-ups poised for growth. The most notable of these brands include Boys & Girls Clubs of America, Chick-fil-A, the City of Atlanta, International Justice Mission, Publix, and WestRock. His work has been featured in Fast Company, Bloomberg, and Designing Brand Identity by Alina Wheeler. It has received recognition in Graphis, Communication Arts, and Brand New.
Blake has taken the stage to speak on brand identity best practices and creative courage at AIGA Atlanta, Brand New’s First Round, DesignThinkers Toronto, HOW Conference, and MODA. He also brought Creative Mornings to Atlanta, founding the local chapter in 2011 and hosting it until 2021.
Today he hosts the podcast A Change of Brand, about the world's most loved consumer companies and their rebrand glory, drama, or disaster.