Blake Howard is co-founder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he has focused on helping growing companies level up their brand identity by being radically relevant.
Blake has led brand launches for hundreds of projects, spanning a broad range of clients, from global heavy-hitters to ambitious start-ups poised for growth. The most notable of these brands include Boys & Girls Clubs of America, Chick-fil-A, the City of Atlanta, International Justice Mission, Publix, and WestRock. His work has been featured in Fast Company, Bloomberg, and Designing Brand Identity by Alina Wheeler. It has received recognition in Graphis, Communication Arts, and Brand New.
Blake has taken the stage to speak on brand identity best practices and creative courage at AIGA Atlanta, Brand New’s First Round, DesignThinkers Toronto, HOW Conference, and MODA. He also brought Creative Mornings to Atlanta, founding the local chapter in 2011 and hosting it until 2021.
Today he hosts the podcast A Change of Brand, about the world's most loved consumer companies and their rebrand glory, drama, or disaster.