Radical Score
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Your results are in.
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Good news: your brand is living life on the bleeding edge! Bad news: people don’t appreciate everything your brand has to offer...yet. As an outcast brand, you scored high on the radical super six. This means you are sporting a big new idea with the power to disrupt an industry. Where your brand falls short is relevance. From the looks of it, your brand is struggling to connect with your audience.
Never fear—spending time and energy on understanding what people really want will go a long way in helping you course correct and optimize your brand relevance. Still feeling stuck? We offer free consultations.
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(001)
Although your brand offerings are pretty clear to most–do you sometimes feel like certain audiences don’t get you? Or like some of your services or products are an afterthought in their minds? Your clarity score suggests you have an average baseline of clarity, but there could be room for improvement. It may indicate complicated relationships between your sub-brands or products, or perhaps you’ve expanded your offerings beyond the core you’re known for.
Action Items:
(002)
You’re doing ok here, but opportunity awaits. This distinction score suggests your brand may be expressing a differentiated offering, look and feel, or message, but not enough to confidently stay ahead of competitors or market trends in your category. Truly standing out in your competitive set can give you numerous advantages.
Action Items:
(003)
Your brand is struggling with consistency, right? Your control score suggests an inconsistent and fragmented approach to brand communications. For example, you may be inconsistent with your use of color, type, photography, brand voice, product claims, message, etc. Low-control brands often inadvertently make skeptics of their prospects during the buying process, because their unpredictability creates a subconscious lack of trust.
Action Items:
(004)
Is your brand creating more blank stares than sparks? Your attraction score suggests the brand is not instantly connecting with your audience. This could be due to an outdated or unappealing message and look, or simply one that isn’t speaking to the full value you provide. Low-attraction brands are often legacy organizations that have long relied on relationships and word-of-mouth for new business. Consumers may describe them as dated or irrelevant.
Action Items:
(005)
Your devotion score suggests your brand provides a valuable experience that keeps audiences engaged and coming back most of the time–but not consistently enough to stay ahead. These brands struggle to express long-term value in the minds of customers as they grow.
Action Items:
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Does your team believe in your brand? Do you struggle to get buy-in from leadership on the benefits of a strong brand? Your alignment score suggests a lack of internal alignment around the story the brand should tell in the market—or a lack of emotional connection to the brand internally. Low-alignment brands often suffer from challenges in recruiting talent, and struggle to maintain important stakeholder engagement.
Action Items:
(Share Score)
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