Matchstic
01_Paul Anderson_3000

He could have lived a lavish life. Instead, he poured his heart and soul into the youth home he built back in 1961 with his equally impressive wife, Glenda.

Sadly, Paul passed away in 1994.

Lucky for us, his strength of heart and youth home continue to live on. We were honored when asked to help preserve this legacy.

The only problem was that most people had never heard this amazing story.

02_Paul Anderson_3000

And that’s a big problem when your donor base is getting older, you’re a small, Christian organization in rural Georgia and you only treat around 20 young men a year...

03_Paul Anderson_3000

So we decided to play up their strengths.

04_Paul Anderson_3000
05_Paul Anderson_3000

We retold Paul’s story in a new way.

Paul Anderson_Brandmark_Before
Paul Anderson_Brandmark_After
06_Paul Anderson_3000
07_Paul Anderson_3000

We developed a unique visual & verbal identity system that nodded to the past, while speaking to the future.

08_Paul Anderson_3000
09_Paul Anderson_3000
10_Paul Anderson_3000

We created a new operating structure that would allow them to branch out and grow.

11_Paul Anderson_3000
12_Paul Anderson_3000

And we made some incredible new friends.

13_Paul Anderson_3000