Our Process
The days of the disappearing creative act are long gone. We believe a successful branding journey requires a blend of empathy, transparency, collaboration, truth, and vision.
Our four-step branding process is designed to maximize buy-in, manage change and create an identity that drives lasting change.
Discovery
We paint a picture of your current state & frame key decisions for the path forward. This is the “getting to know you” phase. Way more than just a handshake, we take a close look at your landscape, immerse ourselves in your world and draw insights from what we experience, hear, feel and see. It’s not a perfect science, but a honed process.
Strategy
We explore your future in four dimensions and distill the truth about you into a single idea. This phase is about creating a strong foundation. Defining what’s special about you, why that matters and who will care. It all culminates in a strategic roadmap that will lead you forward with clarity and purpose.
Identity
We bring beauty to your essence and attention to its expression. This part of the process brings your strategy to life. Creating a distinct look, feel and voice and casting vision for how these parts come together to communicate your message and connect with those around you.
Application
We implement that expression in impactful ways for you and your audience. This phase is where the vision becomes a tangible reality. Deciding what touchpoints will most effectively reach your audience and then executing those pieces from concept to launch.
