Brand Identity

"The Visual Essence
of a Brand."

A brand's identity is the organizational DNA represented asthetically in a look and feel. A brand mark (or logo), the single most important mark and heart of the brand, embodies the rally cry in which a brand, and its fans, stand for. It cuts through the competition and is fundamental to igniting a love movement for the brand.  It is the simplest expression of the business - its purpose and reputation.  With something so important, it’s clear there is much more to developing a brand mark than creating a pretty picture. You need a memorable identifier, a story of purpose, and a rally cry. Something that can reinforce the value and purpose of your organization.

The rebranding process begins with a conversation about business objectives and reasons for change. A brand is much like a reputation and it is important to gauge the current perceptions of consumers in the market place. If a brand holds enough positive equity, an evolutionary approach may be used to infuse new life. If more significant changes are necessary - or for a new brand - a revolutionary approach might be best. Understanding brand strategy, positioning, and business goals are the first steps in order to create a mark and identity that moves people.

We can help...
-Develop the primary brand mark and the overall look and feel that supports it.
 

-Create brand standards, or brand style guide, which ensures consistency and quality of the brand’s communications across all mediums.