Stop The Candy Shop

“Our city has a dark secret.”

Up to 500 underaged girls a month are trafficked for sex here in our city of Atlanta. It’s the number one city in the country for child sex trafficking. The 10th in the world. This plague has gone on for too long. We worked along side Whitestone Motion Pictures and StreetGrace to create a film initiative to eradicate it from our city and the nation.

Challenge

“The Candy Shop” is a short Fairytale/Parable about the child sex trafficking epidemic that has overrun our city of Atlanta. The film is used to not only raise awareness but provoke meaningful action towards this issue taking place in our own backyard. After watching the film moved patrons need an easy way to get involved and do something. Enter “Stop The Candy Shop”, a campaign built to provoke meaningful action.

Solution

Child Sex Traffic is the dehumanizing and objectification of children. It is the horrendous act of stealing their identity and innocence. “The Candy Shop” film portrays this harsh reality in a brilliant but disturbing manor with kids being turned into lollipops. The lollipop is the symbol of stolen youth and a key device in the campaign art.