SocialMedia.org

“We’re people like you.”

SocialMedia.org is a community of social media leaders at the world’s greatest brands.  Offering actionable advice and real-world answers, SocialMedia.org takes a leaders helping leaders approach to figuring out how to make social media work for businesses.

 Challenge

The Social Media Business Council began as a small group looking to create a safe environment for social media leaders at big brands to share ideas and insights on how to manage the new world of social media for these great companies. Originally a sub-brand of Gas Pedal, the Council grew to the point that it needed a strong identity that could stand on its own. The Council was also continuing to grow and needed a system for the identity that would allow for new councils.

Solution

Brand mark & identity system

The identity system reflects the communication process and personality of the organization. Everything from the copy to the delivery of the content is very straightforward yet personable.

The brand architecture organized all the sub-brand councils into a system of vibrant colors that allowed for distinct and equal separation of the councils.

The brand mark is simple and neutral, which allowed it to work clearly within this system of colors.