RICHARD PHOTO LAB

“Let's Develop A Relationship.”
Richard Photo Lab is a quality-obsessed photography lab in Hollywood, California. Known for their great degree of care with image processing, scanning and handling - they sweat the details of each and every frame.

 Challenge

Communicate the heart of a photo lab that takes no shortcuts.  The photography lab industry is a dying art, few do it well, but Richard is known as one of the best in the nation – We wanted to capture their excellence.

 Solution

The folks at Richard Photo Lab truly love their work, and it shows. Full of craftsmanship and human artistry - the rebrand focuses on the small, intricate details and uncompromising personality so central to the heart of Richard’s culture and work. 

From the new website and packaging tape to the use of the color orange - Richard’s careful attention to detail was brought to life in every aspect of the new brand. The deep intentionality that goes into every scan and print - the stages, the tools, the materials, the paper, the chemicals, the details, the scanners, and the craft is front and center. The artisans at Richard are the heroes.