The John Maxwell Company
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“Live out Leadership”
John Maxwell is the world’s foremost guru when it comes to leadership (with over 50 books on the subject), and his company is a team of people working to inspire, challenge, & equip leaders to live out leadership principles everyday.
2/11
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Challenge
John Maxwell, the author & speaker, is a well-known and recognized name in the Leadership space. His company, on the other hand, is not. We set out to strategically define and clarify The John Maxwell Company brand and translate it into a memorable and dynamic brand identity system that appeals to his existing fan base as well as attracts a new generation of leaders.
4/11
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Solution
The name was abbreviated visually from Company to Co. to increase brevity, word of mouth portability, and visual aesthetics. The "Co." portion of the name is dramatically emphasized in the mark to show that the Company is more than just John Maxwell but it is an entire team of Leadership experts working hard in the corporate sector. It is a company of people developing world-class leaders for world-class companies. This is an unexpected and dynamic strategy that lets the boldness of the mark become more distinct, memorable, and sends a clear message that the John Maxwell Company is more than just Maxwell himself.
6/11
Primary brand mark
7/11
8/11
Sub-brand architecture
9/11
business cards
10/11
website homepage
11/11
website subpage
