Copper Coin Coffee
- NTMA
- Acru
- Copper Coin Coffee
- AcuityCFO
- The John Maxwell Company
- SocialMedia.org
- Stop The Candy Shop
- A Bryan Photo
- Swift School
- Atlanta Mission
- National Robotics League
- School of African Microfinance
- Sixthman
- Leadership Atlanta
- City Church Eastside
- KidSpring
- Catalyst Conference
- Compassion International
- A Divine Event
- Children's Healthcare of Atlanta
- Ripple IT
- Catalyst – Be Present
-
“Stories Start Here”
Neighboring historic railroad tracks, Copper Coin is a coffee house, inside Acru, a wealth strategy company, that strives to enrich its community by serving up inspiration and a story in every cup.
2/16
-
Challenge:
Sharing the same interior space as Acru, Copper Coin needed a brand identity that is inspired by the history of its location and tells a meaningful story around the uniqueness of the brand. Likewise, it needed a mark that could stand alone, yet was aligned with it’s sister brand, Acru.
4/16
5/16
-
Solution:
In the primary logo, Copper Coin Coffee is stacked to not only be visually shortened but to also serve visual aesthetics. The word "coffee" is scaled down to allow a sense of hierarchy in the name and the custom and handwritten makes the mark unique and most importantly, ownable. To deliver a soft contrast from the Acru green, we chose a warm but refined color that is, of course, inspired by a copper coin. The result is a sophisticated but personable typographic logo that can be easily translated into multiple secondary marks.
7/16
8/16
Sister Brand
9/16
10/16
11/16
12/16
13/16
14/16
15/16
16/16
