City Church Eastside

“A church for the neighborhood.”

City Church Eastside seeks to embody and articulate the historic Christian faith, bringing about spiritually transformed lives, social healing, and cultural renewal to Atlanta’s urban eastside. To be a church for the neighborhood.

City Church Eastside is located just east of downtown Atlanta, in the middle of a small grouping of unique, local, and culturally rich nieghborhoods where residents live, work, and play all in the same community.

 Challenge

Tell the story of the neighborhood church. Promote the concept of community living. Create a unified brand system to include future neighborhood congregations.

 Solution

The City Church identity reflects the focused vision of the church, serving the local neighborhood. A cross is the central icon of the Christian faith, but it needed to be used in a unique way. A celtic cross provided a more appropriate graphic foundation, in which there are two lines intersecting with a circle around the center. We used the two lines of the cross to represent two streets intersecting. The negative space created by the circle was replaced with four houses, communicating the idea of a church at the center of a neighborhood. The cross was placed in a circle with the name and neighborhood around it like an emblem to make the identity scalable to future neighborhoods.

 Results

The solid foundation of the City Church Eastside brand identity gave the pastor and his launch team a representation of the shared vision and passion. A year after launch they outgrew their place of worship and moved into a larger facility. But more than raw attendance numbers, the church continues to focus its efforts on local community groups caring for the neighborhoods in which they live. City Church plans to launch their second local church within the next three years.