Catalyst 2009

“On your mark.”

Catalyst creates moments that leave a mark on each of us, a collective community, experience, and movement that continues to define a generation – The Next Generation – who will envision the endless possibilities of leading change in our world.  Leaders from all over the world will converge – a revolution of ideas where challenging of the process and thinking unconventionally is the norm. On your mark....

 Challenge

To design several engaging touchpoints to help sell-out the conference and continue to position the brand the market leader for innovative Christian conferences. In order to do that, we needed to create a unique and memorable experience every step of the way for the Catalyst leader.

 Solution

We worked with the Catalyst team to develop the visual translation of the campaign theme, “On Your Mark” and drawing that into the main conference web site and all conference notebooks, giving three a touch strategy.

“On Your Mark” is a subtle call to action. It challenges the Catalyst Leader to act, to move, to engage. Thus all the materials created included an interactive component with the same call to action. The pre-conference notebooks required leaders to “Make their Mark” on the cover by adding their signature to the vellum overlay as well as play with simple and fun interactive games inside (like “Mark on Mark” a connect the dots game of Mark Twain’s face). The main conference book has a die-cut cover with  “Mad Libs”-style blanks, revealing the answers on the second page of the Catalyst Manifesto. Likewise, the Web site showcased an interactive wall for leaders to “Leave their mark” on the background of the site linking to a self-impacting story.

 Results

This year’s event proved to be the most successful to date setting a new record of 13,000 tickets sold, and the first official “sell-out”. Likewise, hundred of stories were posted on the Catalyst Web site, engaging leaders and bringing consistent alignment to the Catalyst Brand.