AcuityCFO
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“Paving the Path”
AcuityCFO is an outsourced CFO and financial services firm that
that gives emerging businesses access to a high level CFO that they couldn’t normally afford, leading them up the path to performance, confidence, and security. 
2/11
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Challenge:
AcuityCFO has seen success in the technology financial services sector for sometime, but approached us with a desire to better clarify their value, further differentiate themselves from impeding competition, and create an engaging brand identity. 
4/11
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Solution:
Increasing business performance can be a huge hill to climb and this mark represents that journey. We created a simple but memorable brand mark that visually represents the strategy behind the brand, the path, which differentiates AcuityCFO from the competition as well as presents value to prospects (what emerging business owner doesn’t want to grow their business?). It is a simple representation of the AcuityCFO path that serves as the strategic model & metric for all client growth. 
6/11
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