The Story:
All Callings is a program developed by Campus Crusade helping college graduates find community during the transition from their collegiate to career experience. Oftentimes moving to new cities with few familiar faces can be a tough transition. All Callings seeks to help these graduated singles connect during this season of life.

Campus Crusade hired Matchstic to develop a brand identity, name and style guide to communicate the benefits of being a part of All Callings.

The Goal:
Create a strategically branded web tool that will help students connect to people with similar passions and activities in new cities.

The Strategy:
Matchstic sought to develop a logo that would tell the story of the brand and speak to the community aspect of the initiative.

The Result:
The All Callings logo depicts a group of people coming together around similar calling to serve. The name, All Callings, represents a sense of unity among a group of students who have similar callings in life.

Testimonial/Quote:
“An effective logo tells the story of the brand it represents.”– Craig Johnson