The Story:
Duane Randleman created Bella Brion out of a passion for storing wine bottles in their rightful resting place. Bella Brion was designed to bring customers high-end wine cellars that offer the best in wine preservation. With custom inventory, computer systems, building materials, etc., Bella Brion offers a sacred resting place for the grape and for any wine lover.

In order to fully represent this up-scale company, Bella hired Matchstic to consult on the naming, brand identity and web site.

The Goal:
The word “Brion” is Italian for cemetery, and "bella" is Italian for "Beautiful". All of the elements of the Bella Brion brand tell the story of custom wine cellars as being the final, yet beautiful, resting place for the grape.

The Strategy:
Using the strategy of a beautiful resting place, Matchstic developed an identity around ornate, elaborate and classic imagery with its logo placed on a tombstone.

The Result:
Bella Brion offers its customers the satisfaction of high-end, custom wine cellars. With Matchstic, they were able to tell that story and standout among the competition with a very strong brand presence