The Story:
Prison Fellowship Ministry (PFM) aids in the life development of prisoners and encourages people to extend forgiveness. Through collaboration with the team at Matchstic, PFM launched a campaign called “Forgive, Don’t Forget” and developed all elements needed to successfully brand the cause, including a logo, web site, t-shirt, booth design and supporting collateral.
Prior to partnering with Matchstic, PFM had an audience base that was largely over the age of 50 and wanted to connect to a more youthful generation.
The Goal:
Create and brand a campaign that will communicate the story of prisoners who need forgiveness and help re-entering society to a younger generation.
The Strategy:
Matchstic developed the concept, “Get a Shirt, Give a Shirt” and sold t-shirts online at www.forgivedontforget.org. For every t-shirt purchased, PFM donated a dress shirt and tie to aid prisoners re-entering society and looking for employment.
Client Testimonial:
"Matchstic has been awesome to work with. We came to trust the guys at matchstic, not just with their ability to create and produce quality design, but also their input on strategic marketing and other ideas. To me, one of the most important things in working with a firm is workability. Yes, matchstic got everything done on time and the final product exceeded our expectations, but just as important, the process to get there was painless and we made some good friends along the way."
-Drew Clyde - Next Generation Initiative