The Story:
Picture Keeper is a product designed to store photos from a computer onto an external USB drive to keep them safe in case the computer becomes lost or damaged. It’s easy to use and offers the peace of mind that photos are kept safe. After a frustrating search for the right design company, Picture Keeper discovered the ultimate partner in Matchstic, hiring them to develop their brand identity, package design, web site and software skins.
The Goal:
Create various brand touch points that visually communicate the value of Picture Keeper to its users.
The Strategy:
Matchstic developed a brand identity that communicates trust to the user while reminding them that they're saving more than just files, they're saving memories.
The Result:
Upon completion of the project, the client’s final words were, "you nailed it” on the first try.