+ My Matchstic Login
The Standout Process
+ STEP 1 INSIGHT
- Understand the organization and what it does
- Interview key personnel
- Clarify mission, vision, goals, markets and values
- Assess brand and conduct internal audit
- Conduct competitive audit
+ STEP 2 STRATEGY
- Synthesize research and findings
- Narrow the focus
- Develop a positioning platform
- Co-create brand brief
+ STEP 3 DESIGN
- Develop and maintain key messaging
- Design brand identiy
- Examine and re-examine applicability
- Create brand architecture
- Present design strategy
+ STEP 4 APPLICATION
- Finalize brand identity design
- Systemize all touchpoint applications
- Apply brand architecture
- Examine and re-examine applicability
- Finalize brand architecture and touchpoints
+ STEP 5 MANAGE
- Develop standards and guidelines
- Internal brand launch and education plan
- External brand launch plan
- Schedule and conduct future QA audit
