Company Branding Atlanta, GA

Matchstic is an Atlanta based brand identity firm that specializes in company and product branding. But why invest in branding? Well, the answer is simple: with a carefully crafted corporate brand, you will send the right message to customers. With our team of brand architects, we will develop the tools to convey your message. Our job is to create the visual language that represents your brand in the marketplace.

We begin with a Brand Audit, an unbiased look at your brand’s current reputation. We review perceptions from within the company, interview customers for honest feedback and evaluate the competition for differences in messaging and strategy. It is important to know where you stand in today’s market in order to fully grasp your future potential.

Next we complete our Brand Strategy & Positioning services. Through this process we focus on defining and refining your brand’s value proposition, positioning statement, core purpose, and brand attributes. From this we produce the "brand brief," essential for further brand development.

We then move on to the important task of Naming. By examining the target audience, brand message, vision of the brand, and competitors’ identity, we brainstorm hundreds of names. Then we methodically eliminate candidates until we find the perfect fit for your brand’s personality.

The last step of our process produces the Brand Identity (or Brand Mark), which effectively establishes the visual look and feel of your brand. Our research, discovery and naming phases provide the foundation for the creation of a logo, tagline and style guide - a brand standard, which defines your message across all communication mediums.

Ensure that your customers are receiving the right message. Contact us to find out how Matchstic can ignite your brand.

Matchstic
437 Memorial Dr SE Unit A7
Atlanta, GA 30312