Brand Strategy Atlanta, GA

Matchstic is a Brand Strategy Firm located in Atlanta, Georgia. We understand that brand messages reflect your company’s identity - your message, as well as your values and goals. And our team of brand identity designers is dedicated to helping you create the perfect brand for your company.

Our services include:

Brand Audit - The first step in our process is to determine your existing brand equity. We examine perceptions from within your company. But in addition, we also gather information on external sources. How satisfied are your customers? And what is the competition saying about your brand? This evaluation lets us know where you currently stand in the marketplace, and suggests the future possibilities of your organization.

Brand Strategy & Positioning - During this phase we focus on identifying the desired perception of your brand. This helps us to define and refine your brand’s value proposition, positioning statement, core purpose, and brand attributes. A "brand brief" is the product of this work and serves as a guide for further brand development.

Naming - One of the most crucial elements of our branding process results in a well-chosen name for your brand. We carefully consider your target audience, message, and vision, and then we brainstorm hundreds of possibilities. After systematically eliminating candidates based on pre-defined criteria, the final product is a name that sends the right message and stands out from the competition.

Brand Identity (or Brand Mark) - This final step of our process produces your completed brand identity. We develop a logo and tagline that capture the essence of your company, and a customized style guide that will serve as a standard for the look of your brand across all communication mediums.

Contact Matchstic for more information of how we can build your brand’s identity!

Matchstic
437 Memorial Dr SE Unit A7
Atlanta, GA 30312