Brand Positioning Atlanta, GA

What does your brand say about you? Matchstic is a brand positioning firm headquartered in Atlanta, Georgia. We understand that brand identity effects business on three levels - Perception: customers encounter your brand and form opinions about your company. Behavior: customers make a purchase decision based on their perception. Performance: customer behavior results in business development. To ensure the best customer reaction, let us help create the brand you need.

Our services include:

Brand Audit: A process through which we assess your existing brand equity by examining perceptions from within the company as well as from external sources, such as customer reviews and competitors’ points of view. This step lets us know where you currently stand in the market so that we have a better understanding of where you can go.

Brand Strategy & Positioning: A service to determine your brand’s value proposition, positioning statement, core purpose, and brand attributes. The resulting product is a "brand brief" that will lay the foundation for future brand development.

Naming: One of the most important steps in our branding methodology. A brand’s name is often the primary consideration in a customer’s purchase decision. Therefore, we begin the naming process by reviewing the target audience, brand message, vision of the brand, and competitors’ names. Brainstorming hundreds of ideas, we then systematically filter each possibility until we find the perfect name to guarantee your brand success.

Brand Identity (or Brand Mark): At this point we crate the visual look and feel of your brand. This is done through the creation of your logo and tagline, as well as your brand-specific style guide which provides a standard to use across all communication mediums.

We’ll help you send the right message to your customers. Contact us to find out how Matchstic can ignite your brand.

Matchstic
437 Memorial Dr SE Unit A7
Atlanta, GA 30312