Posted by Jason on May 3, 2012
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Brand extensions can give people an opportunity to tell sequel stories, but they must be authentic.
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Posted by Craig Johnson on May 2, 2012
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When building a brand, it's easy to get caught up into all of the do's and don'ts and lose the motivational heart of the brand.
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Posted by Blake Howard on May 1, 2012
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"Innovation" is a popular word in business & branding today. Despite its seemingly trendy status, did you know it helped us win World War II?
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Posted by John Bowles on April 30, 2012
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Great map showing how the majority of house hold brands are actually held by ten global brands.
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Posted by John Bowles on April 27, 2012
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New eBook by brand strategist Laura Ries. Design by Matchstic.
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Posted by christina on April 26, 2012
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A peek into the Matchstic work culture.
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Posted by Craig Johnson on April 25, 2012
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Just because you are doing something new, doesn't mean it should have it's own logo, tagline, and website.
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Posted by Blake Howard on April 24, 2012
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Helping rebrand one of the largest pediatric systems in the country, like Children's Healthcare of Atlanta, is an honor.
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Posted by Dustin Britt on April 23, 2012
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Tigers, army men & puppies. Lessons I learned this past week from the sensei's of selling creative ideas.
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Posted by admin on April 20, 2012
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Meet Christina Yoo, the newest member of the Matchstic family. A native to Jacksonville, Florida, Christina brings with her an obsession with colors, lines and patterns and a love for Korean food recipes.
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