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	<title>Branding Blog &#124; Thoughts From A Brand Identity House &#124; Matchstic</title>
	<link>http://matchstic.com/blog</link>
	<description>Thoughts from a Brand Identity House</description>
	<lastBuildDate>Fri, 03 Feb 2012 14:15:50 +0000</lastBuildDate>
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		<title>This is not an art gallery</title>
		<description><![CDATA[Art, in my opinion, is the expression of an individual. Branding, again in my opinion, is expression on behalf of another. The distinction is subtle, but monumentally important.]]></description>
		<link>http://matchstic.com/blog/2012/02/this-is-not-an-art-gallery/</link>
			</item>
	<item>
		<title>New Work: NTMA</title>
		<description><![CDATA[While the widespread notion has been that American manufacturing is in decline, the thousands working in this industry prove otherwise as it actually strives to grow. We worked with the NTMA to help change this perception.]]></description>
		<link>http://matchstic.com/blog/2012/02/new-work-ntma/</link>
			</item>
	<item>
		<title>Timeless Branding vs Transient Branding</title>
		<description><![CDATA[The Carolina Panthers recently announced an update to their main brand mark and logotype.]]></description>
		<link>http://matchstic.com/blog/2012/02/timeless-branding-vs-transient-branding/</link>
			</item>
	<item>
		<title>Social Media Judo</title>
		<description><![CDATA[Since the genesis of social media people have questioned it's true value to businesses beyond being another mere marketing channel. At times I've felt the same, but this past weekend @DeltaAssist gave me a new perspective. ]]></description>
		<link>http://matchstic.com/blog/2012/01/social-media-judo/</link>
			</item>
	<item>
		<title>Zoom in / Zoom out</title>
		<description><![CDATA[The importance of designing at 3x and 1x. ]]></description>
		<link>http://matchstic.com/blog/2012/01/zoom-in-zoom-out/</link>
			</item>
	<item>
		<title>The Smell of Decline</title>
		<description><![CDATA[I recently had the privilege of giving a presentation on the Starbucks brand. I've followed the Starbucks journey closely over the years and it is a fascinating one: a long steady rise followed by a steep decline. Almost every great brand experiences this at one point in its lifecycle. And that truth is alarming - the shifts I might not be sensing due to present success.]]></description>
		<link>http://matchstic.com/blog/2012/01/the-smell-of-decline/</link>
			</item>
	<item>
		<title>A Letter to the Post Office</title>
		<description><![CDATA[May I suggest a few things...]]></description>
		<link>http://matchstic.com/blog/2012/01/a-letter-to-the-post-office/</link>
			</item>
	<item>
		<title>Courageous Decisions</title>
		<description><![CDATA[One of the most important roles of a leader is to make courageous decisions.  ]]></description>
		<link>http://matchstic.com/blog/2012/01/courageous-decisions/</link>
			</item>
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		<title>Innovation, Transformation, Art?</title>
		<description><![CDATA[Call it what you want but innovation doesn’t have to be dead.]]></description>
		<link>http://matchstic.com/blog/2012/01/innovation-transformation-art/</link>
			</item>
	<item>
		<title>Just A Painting</title>
		<description><![CDATA[Can you really appreciate the Sistine Chapel from a photo?]]></description>
		<link>http://matchstic.com/blog/2012/01/12342/</link>
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