Rebranding Religion

Posted by Dustin Britt on October 21, 2011 Share

No matter your political affiliation or religion, its been fascinating to see the Mormon church attempt a rebrand.

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"Actually the “Mormon” ad campaign started a long time before Romney or Huntsman announced their 2012 runnings for the GOP… it's been going for awhile now here in the west."

- Colby

Good Branding is Good Business

Posted by Dustin Britt on August 26, 2011 Share

A lot of business people think branding is an illegitimate item on the balance sheet. "Is it really effective?" "But we're a business, not a studio." "We're not Apple."

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When to Rebrand: Part 2

Posted by Craig Johnson on August 10, 2011 Share

There are many reasons for an organization to rebrand. Below is a list of several tangible reasons why one would.

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“It Comes Down To Results”

Posted by Blake Howard on August 9, 2011 Share

What we do is not just about creating pretty pictures, it is about real business impact. That's why we are starting a new collection of stories from our client's point of view on the experience of working with us and the tangible benefits of doing so, called Matchstic Stories.

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"ok - I love story and know the value of it to create a great message, but I really love what you guys are doing here.Its inspired me. Brilliant!"

- Jacqueline (the creative spark)

The importance of knowing why you’re rebranding

Posted by Craig Johnson on August 3, 2011 Share

I don't often take requests from the audience, so to speak. Probably because...well, I've never had any. So when we received a tweet yesterday asking for insight on a particular branding topic, I was excited that it was my day to write a blog.

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"[...] week I posted a blog that answered the question "When should a company rebrand?" from a philosophical point of view.  One commenter, C_Rocka, asked for some more actual rebrand..."

- When to Rebrand: Part 2 | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Marathon Rebrand

Posted by Craig Johnson on July 6, 2011 Share

Last week Marathon Oil announced their new brand identity, but does the strategy behind it make sense?

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"Matthew, I'm not critiquing the design. I'm critiquing the strategy behind it. It is easy to sit on the sidelines and criticize, however I just want to understand the..."

- Craig Johnson

Is your Company Ready for a Branding Initiative?

Posted by Craig Johnson on June 8, 2011 Share

How do you know whether or not your company is ready for a branding process?

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"Looks like the steps of a creative brief."

- C_Rocka

Evolutionary & Revolutionary Rebrands

Posted by Craig Johnson on February 9, 2011 Share

When an organization is going through a rebranding process, one of the first questions to answer is whether it will be an evolutionary rebrand or a revolutionary rebrand.

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"[...] Sometimes you have to make a name for yourself. Possibly, when you are a startup company or going through a rebrand. [...]"

- Soon to be Named | Branding Blog | Thoughts From A Brand Identity House | Matchstic

The most important part of a Rebrand

Posted by Craig Johnson on January 19, 2011 Share

There are many important aspects of a successful rebrand, but one that often gets overlooked.

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"I have always thought that giving the stakeholders a part in the decision making process provides them with a feeling of ownership over the process and in turn can begin..."

- austinklee

Posing Isn’t Cool, Even in Branding

Posted by Dustin Britt on November 19, 2010 Share

Remember when you were in junior high, sitting at the lunch table, listening to all the kids laughing about a movie they had just seen but you hadn't? Remember when you tried laughing to fit in so you wouldn't bring attention to the fact that your mom didn't allow you to see that movie...it was just too adult in her opinion. You wanted to cover up your apparent lack of 'coolness'. What if someone found out you were that lame? No one could know. Welcome to the art of pretending to be something you are not; the art of posing.

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"Good feedback all. From what I've read and seen, I do believe Xfinity has ballooned up into a full Comcast rebrand. And even if the rebrand was less about positioning..."

- Dustin Britt