Timeless Branding vs Transient Branding

Posted by Craig Johnson on February 1, 2012 Share

The Carolina Panthers recently announced an update to their main brand mark and logotype.

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"Hey guys - saw this and thought of y'all. Five year old describes brandmarks! <3 Your friends at Culture Connect. http://www.youtube.com/watch?v=N4t3-__3MA0"

- Caitlin O'Donnell

Matchstic Rebrand – Fresh Fire

Posted by Blake Howard on December 13, 2011 Share

Everyone needs a little “spark”, including us. Announcing an evolutionary & updated brand identity - one that we hope to “ignite” the creativity in all of us.

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"Guys...incredible work, love seeing that red and black. All the stamps together on one sheet looks like it would look great on the back side or inside of stationary."

- John

Reduce, Reuse, Regift

Posted by Jason on December 7, 2011 Share

Can regifting be rebranded?

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New Only Lasts a Day

Posted by Dustin Britt on November 4, 2011 Share

In 2010 it was GAP. In 2009 it was Tropicana. And in 1997 it was British Airways. Million-dollar rebrand flip-flops.

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Rebranding Religion

Posted by Dustin Britt on October 21, 2011 Share

No matter your political affiliation or religion, its been fascinating to see the Mormon church attempt a rebrand.

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"Actually the “Mormon” ad campaign started a long time before Romney or Huntsman announced their 2012 runnings for the GOP… it's been going for awhile now here in the west."

- Colby

Good Branding is Good Business

Posted by Dustin Britt on August 26, 2011 Share

A lot of business people think branding is an illegitimate item on the balance sheet. "Is it really effective?" "But we're a business, not a studio." "We're not Apple."

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When to Rebrand: Part 2

Posted by Craig Johnson on August 10, 2011 Share

There are many reasons for an organization to rebrand. Below is a list of several tangible reasons why one would.

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“It Comes Down To Results”

Posted by Blake Howard on August 9, 2011 Share

What we do is not just about creating pretty pictures, it is about real business impact. That's why we are starting a new collection of stories from our client's point of view on the experience of working with us and the tangible benefits of doing so, called Matchstic Stories.

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"ok - I love story and know the value of it to create a great message, but I really love what you guys are doing here.Its inspired me. Brilliant!"

- Jacqueline (the creative spark)

The importance of knowing why you’re rebranding

Posted by Craig Johnson on August 3, 2011 Share

I don't often take requests from the audience, so to speak. Probably because...well, I've never had any. So when we received a tweet yesterday asking for insight on a particular branding topic, I was excited that it was my day to write a blog.

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"[...] week I posted a blog that answered the question "When should a company rebrand?" from a philosophical point of view.  One commenter, C_Rocka, asked for some more actual rebrand..."

- When to Rebrand: Part 2 | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Marathon Rebrand

Posted by Craig Johnson on July 6, 2011 Share

Last week Marathon Oil announced their new brand identity, but does the strategy behind it make sense?

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"Matthew, I'm not critiquing the design. I'm critiquing the strategy behind it. It is easy to sit on the sidelines and criticize, however I just want to understand the..."

- Craig Johnson