It’s Not Always About Design

Posted by christina on May 23, 2012 Share

Honest, intentional and not overly designed. The new look of Amnesty International is courageously simplified to answer the challenge of an international brand.

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On the House Wrap-Up: Beltline Bike Shop

Posted by Alana on May 17, 2012 Share

I am proud to finally announce the completion of Matchstic's 2011 On The House recipient, the Beltline Bike Shop.

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"and that video is a great opener and introduction to the problem and the solution."

- Eric Beatty

New Work: Ripple

Posted by Blake Howard on March 20, 2012 Share

There's nothing worse than complex I.T. talk. Businesses need simple I.T. solutions that put "Humans first". With that sentiment in mind we helped develop this new brand identity.

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"Mad props - beautifully highlights the human aspect. And the color! Yay! All we need is another blue IT company... *groan. You guys are so inspiring."

- Jess Hutton

CORPORATE IDENTITY vs. Corporate Identity

Posted by Alana on March 15, 2012 Share

Many corporations are turning to a specific look to survive in today's economy. But is it blinding us from who they truly are?

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"This is what a logo looks like when you can order fish and beef from the same place you order bleach and mop heads.

via Lucky Peach"

- Staci

Teach Me How To Rebrand

Posted by Jason on February 23, 2012 Share

Thanks to all you special people out there who call yourselves teachers and teach well.

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‘Tis Thy Good Name

Posted by Blake Howard on February 21, 2012 Share

"Good name in man and woman, dear my lord, Is the immediate jewel of their souls. Who steals my purse steals trash; 'tis something, nothing; 'Twas mine, 'tis his, and has been slave to thousands; But he that filches from me my good name Robs me of that which not enriches him, And makes me poor indeed." - Othello Act 3, scene 3, 155–161

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"Thanks for the kind words Scott. Great thoughts as well Matt. That is an interesting observation about the open vowels. What a great coincidence that I choose those examples!"

- Blake Howard

Sprite Zero Blue Can

Posted by Craig Johnson on February 8, 2012 Share

This past week I picked up Sprite Zero from the grocery store and was surprised to find it was a blue can.

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"I HATE THE NEW CAN COLOR....I AM GOING TO STOP BUYING IT!!!!"

- vndaniel

Timeless Branding vs Transient Branding

Posted by Craig Johnson on February 1, 2012 Share

The Carolina Panthers recently announced an update to their main brand mark and logotype.

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"resident graphic designer. this is sad... the logo mark isn't bad... but i wouldn't call it timeless. also, who ever did the art needs to do more revisions. i'm not..."

- josh

Matchstic Rebrand – Fresh Fire

Posted by Blake Howard on December 13, 2011 Share

Everyone needs a little “spark”, including us. Announcing an evolutionary & updated brand identity - one that we hope to “ignite” the creativity in all of us.

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"[...] Brand identity update from Matchstic, an Atlanta based premier brand identity house. www.matchstic.com [...]"

- Matchstic Rebrand by Matchstic - Identity Served

Reduce, Reuse, Regift

Posted by Jason on December 7, 2011 Share

Can regifting be rebranded?

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