It’s Not Always About Design

Posted by christina on May 23, 2012 Share

Honest, intentional and not overly designed. The new look of Amnesty International is courageously simplified to answer the challenge of an international brand.

Continue Reading

Add A Comment

0 Comments See all

Place Matters

Posted by Blake Howard on May 22, 2012 Share

“Man is a child of his environment” - Shinichi Suzuki (Japanese Violinist)

Continue Reading

Add A Comment

6 Comments See all

"@Ciara Wow, that place is awesome. Thanks for sharing!
@Hayden I wonder if there are little things you could do to help change that? Bring in fun "stimulus" to put..."

- Blake Howard

Like the Mall

Posted by John Bowles on May 21, 2012 Share

Should Facebook be a mall, department store, brand store, food court or just the floors in between?

Continue Reading

Add A Comment

0 Comments See all

Not Buying The Pitch

Posted by Jonathan Lawrence on May 18, 2012 Share

What message is "The Pitch" sending to the next generation of clients and industry professionals?

Continue Reading

Add A Comment

3 Comments See all

"Well said! And, from a clients perspective, the pitch process on the show is self-defeating. Our brand is worth more than a flashy battle of egos. Thanks for championing the..."

- Jay Holden

Following The Rules

Posted by Blake Howard on May 15, 2012 Share

What is the real purpose of Brand Standards? What's the metric for a good set of branding rules or a bad set? More interestingly, are rules even really needed?

Continue Reading

Add A Comment

0 Comments See all

Customer Scoreboard

Posted by Blake Howard on May 8, 2012 Share

In last month's Creative Mornings Dwain Cox spoke about the power of simply listening and being helpful, something most designers need to hear and something BRANDS need to live out.

Continue Reading

Add A Comment

0 Comments See all

Aesthetic Honesty

Posted by John Bowles on May 7, 2012 Share

Thoughts on graphic design in the human environment from Lester Beall.

Continue Reading

Add A Comment

0 Comments See all

Follow the $$$

Posted by John Bowles on April 30, 2012 Share

Great map showing how the majority of house hold brands are actually held by ten global brands.

Continue Reading

Add A Comment

1 Comment See all

"Interesting brand family tree, John. Thanks for the post!"

- Ritch Brandon

Visual Hammer

Posted by John Bowles on April 27, 2012 Share

New eBook by brand strategist Laura Ries. Design by Matchstic.

Continue Reading

Add A Comment

3 Comments See all

"Wow! Quite an endorsement of your work given the author and the topic of the book. It's downloading to my iPad as I type."

- Ritch Brandon

New Work: Children’s Healthcare of Atlanta

Posted by Blake Howard on April 24, 2012 Share

Helping rebrand one of the largest pediatric systems in the country, like Children's Healthcare of Atlanta, is an honor.

Continue Reading

Add A Comment

7 Comments See all

"@Britney- Why do you wish we'd chosen a typeface different feeling than the original? One key in a rebrand is measuring any current equity or recognition in the mark. Recognition..."

- Blake