Matchstic | Branding Blog | Thoughts From A Brand Identity House

Zoom in / Zoom out

Posted by John Bowles on January 30, 2012 Share

The importance of designing at 3x and 1x.

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"Ah yes. "Context + focus" makes all the difference. It's fundamental to all information design. For example: http://mbostock.github.com/protovis/ex/zoom.html"

- James Lytle

Ten Questions with Jonathan

Posted by Alana on January 17, 2012 Share

Meet Jonathan Lawrence, the newest member of the Matchstic family. A native to Jacksonville, Florida, Jonathan brings with him an eye for simplicity, an obsession with typography, and a partiality to sweet tea.

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"[...] Today's blog is a guest post from our recent hire, Jonathan Lawrence… [...]"

- Lessons From The New Guy | Branding Blog | Thoughts From A Brand Identity House | Matchstic

11 Things I Learned in 2011

Posted by Blake Howard on January 3, 2012 Share

Over the holidays I spent some time reflecting on how great 2011 has been for me both personally and professionally. It's been a year of growth in many areas of my life, especially here at the 'Stic. Here are my most poignant lessons from 2011 as a designer, leader, and citizen of the world.

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"great post Blake!"

- David Ytterberg

Christmas Ornament Face-Off!

Posted by Blake Howard on December 20, 2011 Share

The Holidays should be fun. Not loaded down with to-do lists, multiple trips to Ross, and frantic traffic jams. Unfortunately, this is usually the reality. Luckily for us Alana, designer extraordinaire and gatherer of people, freshened up our holiday spirit with a create-your-own Christmas Ornament contest here at the office.

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"[...] but at the first handshake. Great ideas are sold through relationships & trust. 3. Spontaneous creativity needs to be scheduled on the calendar or it won't happen. 4. Fields..."

- 11 Things I Learned in 2011 | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Matchstic Rebrand – Fresh Fire

Posted by Blake Howard on December 13, 2011 Share

Everyone needs a little “spark”, including us. Announcing an evolutionary & updated brand identity - one that we hope to “ignite” the creativity in all of us.

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"[...] Matchstic Rebrand – Fresh Fire | Branding Blog | Thoughts From A Brand Identity House | Matchstic. [...]"

- » matchstic rebrand by matchstic » lab monkey says look

Statement of Beliefs #10

Posted by Craig Johnson on November 30, 2011 Share

Today wraps up our series of 10 beliefs as a company by looking how we will reflect on the work we do.

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"This is excellent! Thanks for posting- you guys should write a book."

- Daniel Wisler

Statement of Beliefs #8

Posted by Becky on November 28, 2011 Share

Today we discuss #8 on our Statement of Beliefs--a pillar that guides every interaction with our clients, partners and colleagues.

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"[...] capacity with their collaborators (partners, vendors, clients, etc.) in a given design task. The relationship of trust is paramount for work of any decency. Design is also about spacial..."

- A Common Thread | Branding Blog | Thoughts From A Brand Identity House | Matchstic