New Work: Children’s Healthcare of Atlanta

Posted by Blake Howard on April 24, 2012 Share

Helping rebrand one of the largest pediatric systems in the country, like Children's Healthcare of Atlanta, is an honor.

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"@Britney- Why do you wish we'd chosen a typeface different feeling than the original? One key in a rebrand is measuring any current equity or recognition in the mark. Recognition..."

- Blake

Ten Questions with Christina

Posted by admin on April 20, 2012 Share

Meet Christina Yoo, the newest member of the Matchstic family. A native to Jacksonville, Florida, Christina brings with her an obsession with colors, lines and patterns and a love for Korean food recipes.

 

 

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"reppin' J-ville and awesomeness."

- Jonathan

Request for Interview

Posted by Craig Johnson on April 18, 2012 Share

Buying branding services can be a difficult task and it's often gone about the wrong way.

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Branding Trends

Posted by Blake Howard on April 10, 2012 Share

How should trends be considered when it comes to a brand's identity? Fads come and go with the wind but is there a place for fashionable and relevance in the world of brands?

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"Fantastic post. I think, as designers, we often forget to take a step back and ask what we are designing for. What is the reason for the design, and then..."

- Eric Beatty

Lessons From The New Guy

Posted by Jonathan Lawrence on March 29, 2012 Share

You're not here because you're like everyone else...

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"I love your quote, " Remember, you're not here because you're like everyone else, you're here because you're you." That's money. Thanks for sharing! Glad you're at Matchstic!"

- Kelly Howard

Spring Internships

Posted by John Bowles on March 19, 2012 Share

Now accepting applications through April 1st!

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"You mean summer internship right? Just making sure haha"

- Stacey H

Rules & Regulations

Posted by Blake Howard on March 6, 2012 Share

The rate at which brands succeed and fail in today's ever-changing society is mind blowing. With our fast-paced evolving world, How do brands find new ways to respond accordingly?

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"Great article and points. Some seem to think the brand standards doc is meant to be rigid and remove all areas for sway. I'm of your thought. It should be..."

- Joseph Szala

A Common Thread

Posted by Blake Howard on February 28, 2012 Share

I never design a building before I’ve seen the site and met the people who will be using it. — Frank Lloyd Wright

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‘Tis Thy Good Name

Posted by Blake Howard on February 21, 2012 Share

"Good name in man and woman, dear my lord, Is the immediate jewel of their souls. Who steals my purse steals trash; 'tis something, nothing; 'Twas mine, 'tis his, and has been slave to thousands; But he that filches from me my good name Robs me of that which not enriches him, And makes me poor indeed." - Othello Act 3, scene 3, 155–161

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"Thanks for the kind words Scott. Great thoughts as well Matt. That is an interesting observation about the open vowels. What a great coincidence that I choose those examples!"

- Blake Howard

The Super Power of Video

Posted by Blake Howard on February 7, 2012 Share

Super Bowl commercials are the best. They capture all of us and usually draw more post-game attention than the game itself. It's part of what makes the Super Bowl such a staple in American culture. Football aside, video is a powerful medium. One that brands of all sizes need to leverage to express who they are and why they matter.

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