Design | Branding Blog | Thoughts From A Brand Identity House

CORPORATE IDENTITY vs. Corporate Identity

Posted by Alana on March 15, 2012 Share

Many corporations are turning to a specific look to survive in today's economy. But is it blinding us from who they truly are?

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"This is what a logo looks like when you can order fish and beef from the same place you order bleach and mop heads.

via Lucky Peach"

- Staci

A Logo Won’t Do It All

Posted by Blake Howard on March 13, 2012 Share

A great brand mark isn't about the actual mark itself but about how you use it, how it's applied, how it's lived out.

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"[...] Reads: A Logo Won’t Do It All, How One Second Could Cost Amazon $1.6 Billion in [...]"

- Monday Quick Links | HEY LAURENT VOANH IS HERE

Design Wins

Posted by Craig Johnson on March 7, 2012 Share

How does a football program go from being a losing team in a small market to a dominant force? Design.

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"[...] skepticism and concern that the historic sports league of the NFL would be met with loads of crazy Oregon-like uniforms. The NFL has loads of tradition and does a..."

- Managing Change | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Don’t Quit the Concept

Posted by Craig Johnson on February 29, 2012 Share

Once you have a core look and feel, you have reached the beginning, not the end.

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"@Cory - Have you ever noticed you look like Mister Rogers?"

- Blake

Trail Mark

Posted by John Bowles on February 27, 2012 Share

This is a logo.

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A (Very) Brief History of Typography and Content

Posted by admin on February 24, 2012 Share

Designers provide a pathway through sentences by gathering letters into words, breaking up text into pieces, and offering shortcuts through lots of information. Here is a brief explanation of how interpretation and organization of information has changed over time.