New Work: NTMA

Posted by Alvin Diec on February 2, 2012 Share

While the widespread notion has been that American manufacturing is in decline, the thousands working in this industry prove otherwise as it actually strives to grow. We worked with the NTMA to help change this perception.

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"Great work with NTMA. I would really like to see the same thing happen with NIST/MEP (National Institute of Standards and Technology/Manufacturing Extension Partnership) they could really use a..."

- Jake Bartholomew

A Premium Customer Experience

Posted by Becky on January 20, 2012 Share

Over the Christmas holiday, my family and I traveled to Walt Disney World to celebrate the season and experience the magic. It had been over 8 years since I last visited, but the Disney experience was every bit as magical as I remembered.

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Matchstic Stories: “Meaningful Increase”

Posted by Blake Howard on November 1, 2011 Share

Going through a rebranding program is not about fresh pretty pictures. It is about real business change. Here's a quick story of how our branding process & principles impacted a company dedicated to changing the way the world views money.

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The Intersection

Posted by Jason on October 24, 2011 Share

Where do you fall on this chart?

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"[...] the chart that you can put in your PowerPoint presentation to indicate how happy/sad/rich/poor you are in your totally awesome/gruesome/highpaying/lowpaying [...]"

- How happy and well paid are you? | AdVerve

The Power of Clarity

Posted by Blake Howard on September 6, 2011 Share

One of the biggest challenges for any brand is to clarify internally and externally who they are and why they matter.

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"Great work everyone @Matchstic, be encouraged, proud, and blessed!"

- staeven

Good Branding is Good Business

Posted by Dustin Britt on August 26, 2011 Share

A lot of business people think branding is an illegitimate item on the balance sheet. "Is it really effective?" "But we're a business, not a studio." "We're not Apple."

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Be Present

Posted by Staci on August 18, 2011 Share

We have recently wrapped up the first phase of design work for the 2011 Catalyst East Coast conference.

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"[...] great box and branding was created by Matchstic for The Catalyst East Coast Conference. I think the off whites, pinks and blues work really well for this [...]"

- Weekly Update « Craig Atkinson Design

Matchstic Stories: “The Process”

Posted by Blake Howard on August 16, 2011 Share

A great brand name is not about what you like, but it is about what will work. We recently had the privilege of using our rigorous process and timeless principles to help the world's best chicken company name their home for innovation.

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"Incredible insight! Your process paired with your passion is just great to witness and be part of from afar. Great job Matchstic!"

- Danielle Torres

“It Comes Down To Results”

Posted by Blake Howard on August 9, 2011 Share

What we do is not just about creating pretty pictures, it is about real business impact. That's why we are starting a new collection of stories from our client's point of view on the experience of working with us and the tangible benefits of doing so, called Matchstic Stories.

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"ok - I love story and know the value of it to create a great message, but I really love what you guys are doing here.Its inspired me. Brilliant!"

- Jacqueline (the creative spark)

Hometown

Posted by Dustin Britt on July 22, 2011 Share

Photography, branded with craft and the American South in mind.

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"[...] Their pride in craftsmanship and the refinement of the printed photograph merge together for a true brand experience that can be seen, held and relished for years. So you..."

- An Analog Suprise | Branding Blog | Thoughts From A Brand Identity House | Matchstic