Not Buying The Pitch

Posted by Jonathan Lawrence on May 18, 2012 Share

What message is "The Pitch" sending to the next generation of clients and industry professionals?

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"Well said! And, from a clients perspective, the pitch process on the show is self-defeating. Our brand is worth more than a flashy battle of egos. Thanks for championing the..."

- Jay Holden

Yearn for the Adventure of the Sea

Posted by Craig Johnson on May 2, 2012 Share

When building a brand, it's easy to get caught up into all of the do's and don'ts and lose the motivational heart of the brand.

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"Craig... this is so inspiring and true. Thanks for sharing."

- Clark Brewer

New Work: Children’s Healthcare of Atlanta

Posted by Blake Howard on April 24, 2012 Share

Helping rebrand one of the largest pediatric systems in the country, like Children's Healthcare of Atlanta, is an honor.

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"@Britney- Why do you wish we'd chosen a typeface different feeling than the original? One key in a rebrand is measuring any current equity or recognition in the mark. Recognition..."

- Blake

New Work: Ripple

Posted by Blake Howard on March 20, 2012 Share

There's nothing worse than complex I.T. talk. Businesses need simple I.T. solutions that put "Humans first". With that sentiment in mind we helped develop this new brand identity.

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"Mad props - beautifully highlights the human aspect. And the color! Yay! All we need is another blue IT company... *groan. You guys are so inspiring."

- Jess Hutton

A Common Thread

Posted by Blake Howard on February 28, 2012 Share

I never design a building before I’ve seen the site and met the people who will be using it. — Frank Lloyd Wright

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New Work: NTMA

Posted by admin on February 2, 2012 Share

While the widespread notion has been that American manufacturing is in decline, the thousands working in this industry prove otherwise as it actually strives to grow. We worked with the NTMA to help change this perception.

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"Great work with NTMA. I would really like to see the same thing happen with NIST/MEP (National Institute of Standards and Technology/Manufacturing Extension Partnership) they could really use a..."

- Jake Bartholomew

A Premium Customer Experience

Posted by Becky on January 20, 2012 Share

Over the Christmas holiday, my family and I traveled to Walt Disney World to celebrate the season and experience the magic. It had been over 8 years since I last visited, but the Disney experience was every bit as magical as I remembered.

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Matchstic Stories: “Meaningful Increase”

Posted by Blake Howard on November 1, 2011 Share

Going through a rebranding program is not about fresh pretty pictures. It is about real business change. Here's a quick story of how our branding process & principles impacted a company dedicated to changing the way the world views money.

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The Intersection

Posted by Jason on October 24, 2011 Share

Where do you fall on this chart?

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"[...] the chart that you can put in your PowerPoint presentation to indicate how happy/sad/rich/poor you are in your totally awesome/gruesome/highpaying/lowpaying [...]"

- How happy and well paid are you? | AdVerve

The Power of Clarity

Posted by Blake Howard on September 6, 2011 Share

One of the biggest challenges for any brand is to clarify internally and externally who they are and why they matter.

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"Great work everyone @Matchstic, be encouraged, proud, and blessed!"

- staeven