One of my favorite things about spring in Atlanta is the onslaught of neighborhood festivals. It's a time when neighborhoods pull out all the stops, show off everything they love about their communities, and invite us to fall in love too. They can also teach us a thing or two about branding.
Operational accuracy versus brand authenticity: the difference between accurately describing what a business does and defining why that business matters.
"Fantastic post Dustin. I think it rings true that people are bombarded by ads to the point that we have become numb to certain things. As consumers we think we..."
There's nothing worse than complex I.T. talk. Businesses need simple I.T. solutions that put "Humans first". With that sentiment in mind we helped develop this new brand identity.
"Mad props - beautifully highlights the human aspect. And the color! Yay! All we need is another blue IT company... *groan. You guys are so inspiring."
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"lurve this."
- Staci