Super Bowl commercials are the best. They capture all of us and usually draw more post-game attention than the game itself. It's part of what makes the Super Bowl such a staple in American culture. Football aside, video is a powerful medium. One that brands of all sizes need to leverage to express who they are and why they matter.
Since the genesis of social media people have questioned it's true value to businesses beyond being another mere marketing channel. At times I've felt the same, but this past weekend @DeltaAssist gave me a new perspective.
I recently had the privilege of giving a presentation on the Starbucks brand. I've followed the Starbucks journey closely over the years and it is a fascinating one: a long steady rise followed by a steep decline. Almost every great brand experiences this at one point in its lifecycle. And that truth is alarming - the shifts I might not be sensing due to present success.
"I agree with you, Jason. But unlike UPS and Fedex, USPS has to deal with providing a service that is accessible. This means having locations all over the country, and..."
Over the Christmas holiday, my family and I traveled to Walt Disney World to celebrate the season and experience the magic. It had been over 8 years since I last visited, but the Disney experience was every bit as magical as I remembered.
"Great read, Alvin. Yesterday I was remarking on how easy "All Natural" is thrown around with fast food now. Artisan is definitely up there now. What words will they think..."
Over the holidays I spent some time reflecting on how great 2011 has been for me both personally and professionally. It's been a year of growth in many areas of my life, especially here at the 'Stic. Here are my most poignant lessons from 2011 as a designer, leader, and citizen of the world.
"Craig! You magnificent genius - thank you. The fu*&ing NAME is R.B! They have been running from roast beef since the 80s when people had a temporary freak-out about red..."
Alana Dy
Alvin Diec
Becky O'Mara
Blake Howard
Craig Johnson
Dustin Britt
Jason Orme
John Bowles
Staci Janik
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