Branding Trends

Posted by Blake Howard on April 10, 2012 Share

How should trends be considered when it comes to a brand's identity? Fads come and go with the wind but is there a place for fashionable and relevance in the world of brands?

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"Fantastic post. I think, as designers, we often forget to take a step back and ask what we are designing for. What is the reason for the design, and then..."

- Eric Beatty

Accuracy vs Authenticity

Posted by Dustin Britt on April 6, 2012 Share

Operational accuracy versus brand authenticity: the difference between accurately describing what a business does and defining why that business matters.

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"Fantastic post Dustin. I think it rings true that people are bombarded by ads to the point that we have become numb to certain things. As consumers we think we..."

- Eric Beatty

Managing Change

Posted by Craig Johnson on April 4, 2012 Share

Change is a natural part of life. Successful change is a result of a carefully thought out strategy.

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"Good work on this post. Thank you for sharing this article."

- SeaHawk Tickets

The Death of Quality

Posted by Blake Howard on April 3, 2012 Share

Our social society is changing us. Instant is the new norm, waiting now yesterday's tyranny. Is speed now the leading value of our day with finding beauty in the process slowly becoming a thing of the past?

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"Marty's concept is pretty gripping, but perfect? What about honest? Perfection is a consumeristic idol, I don't know that it exists."

- Stæven Frey

Yes to No

Posted by Dustin Britt on March 30, 2012 Share

‘No’ may be one of the most powerful words in the English language - significant in both business and branding.

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Shaping Your Brand

Posted by Jason on March 23, 2012 Share

Shape and color combined can give a brand a wealth of visual identity

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"those Lego ads make me happy :)"

- Alana

Starbucks Focusing and Profiting

Posted by Craig Johnson on March 21, 2012 Share

The Power of Focus keeps taking Starbucks to new heights.

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"What do you think the next move for Green Mountain should be? They have 2-3 products easily matched by SB. As far as I can tell, SB even has them..."

- Caleb Chancey

New Work: Ripple

Posted by Blake Howard on March 20, 2012 Share

There's nothing worse than complex I.T. talk. Businesses need simple I.T. solutions that put "Humans first". With that sentiment in mind we helped develop this new brand identity.

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"Mad props - beautifully highlights the human aspect. And the color! Yay! All we need is another blue IT company... *groan. You guys are so inspiring."

- Jess Hutton

CORPORATE IDENTITY vs. Corporate Identity

Posted by Alana on March 15, 2012 Share

Many corporations are turning to a specific look to survive in today's economy. But is it blinding us from who they truly are?

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"This is what a logo looks like when you can order fish and beef from the same place you order bleach and mop heads.

via Lucky Peach"

- Staci

Branding is Telling the Truth

Posted by Craig Johnson on March 14, 2012 Share

When all else fails, just tell the truth.

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"[...] I am honestly intrigued by the way our culture simultaneously dismisses religion as a worldview and promotes an alternative that relies on metaphysical beliefs. As long as you keep..."

- Singing Dads, Social Media, and Simple Branding « musings in montage