Posted by Dustin Britt on February 3, 2012
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Art, in my opinion, is the expression of an individual. Branding, again in my opinion, is expression on behalf of another. The distinction is subtle, but monumentally important.
Image from @cubagallery
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Posted by Alvin Diec on February 2, 2012
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While the widespread notion has been that American manufacturing is in decline, the thousands working in this industry prove otherwise as it actually strives to grow. We worked with the NTMA to help change this perception.
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Posted by Blake Howard on January 31, 2012
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Since the genesis of social media people have questioned it's true value to businesses beyond being another mere marketing channel. At times I've felt the same, but this past weekend @DeltaAssist gave me a new perspective.
Image by Stephen Hunton
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Posted by Dustin Britt on January 27, 2012
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I recently had the privilege of giving a presentation on the Starbucks brand. I've followed the Starbucks journey closely over the years and it is a fascinating one: a long steady rise followed by a steep decline. Almost every great brand experiences this at one point in its lifecycle. And that truth is alarming - the shifts I might not be sensing due to present success.
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Posted by Craig Johnson on January 25, 2012
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One of the most important roles of a leader is to make courageous decisions.
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Posted by Craig Johnson on January 18, 2012
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Great brand names, while likable, also fit a number of important criteria in order to be great.
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Posted by John Bowles on January 9, 2012
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"He was the only writer I had ever met who looked like his work."
Frank Stanton, CBS President
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Posted by Dustin Britt on January 6, 2012
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Great branding is more than repetition. Great branding is more than repetition. Great branding is more than repetition.
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Posted by Blake Howard on January 3, 2012
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Over the holidays I spent some time reflecting on how great 2011 has been for me both personally and professionally. It's been a year of growth in many areas of my life, especially here at the 'Stic. Here are my most poignant lessons from 2011 as a designer, leader, and citizen of the world.
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Posted by Blake Howard on December 13, 2011
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Everyone needs a little “spark”, including us. Announcing an evolutionary & updated brand identity - one that we hope to “ignite” the creativity in all of us.
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Alana Dy
Alvin Diec
Becky O'Mara
Blake Howard
Craig Johnson
Dustin Britt
Jason Orme
John Bowles
Staci Janik
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"Couldn't have said it better myself. I have had this conversation with many clients and non-clients. Our work is supposed to be more objective than subjective."
- Joseph Szala