Posted by Alana on May 17, 2012
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I am proud to finally announce the completion of Matchstic's 2011 On The House recipient, the Beltline Bike Shop.
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Posted by Blake Howard on May 15, 2012
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What is the real purpose of Brand Standards? What's the metric for a good set of branding rules or a bad set? More interestingly, are rules even really needed?
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Posted by Jonathan Lawrence on May 11, 2012
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"Intuition is the greatest output of trust in a strong team." - Angela Ahrendts
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Posted by Blake Howard on May 8, 2012
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In last month's Creative Mornings Dwain Cox spoke about the power of simply listening and being helpful, something most designers need to hear and something BRANDS need to live out.
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Posted by Craig Johnson on May 2, 2012
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When building a brand, it's easy to get caught up into all of the do's and don'ts and lose the motivational heart of the brand.
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Posted by Blake Howard on May 1, 2012
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"Innovation" is a popular word in business & branding today. Despite its seemingly trendy status, did you know it helped us win World War II?
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Posted by John Bowles on April 30, 2012
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Great map showing how the majority of house hold brands are actually held by ten global brands.
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Posted by Craig Johnson on April 25, 2012
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Just because you are doing something new, doesn't mean it should have it's own logo, tagline, and website.
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Posted by Blake Howard on April 24, 2012
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Helping rebrand one of the largest pediatric systems in the country, like Children's Healthcare of Atlanta, is an honor.
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Posted by Craig Johnson on April 18, 2012
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Buying branding services can be a difficult task and it's often gone about the wrong way.
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"and that video is a great opener and introduction to the problem and the solution."
- Eric Beatty