I'm not gonna be shy about this one: I'm not a fan of almost all Mission Statements. They are way too wordy, include way too many commas, and are never remembered by employees and leadership alike.
In the world of design, sometimes remembering who the design is for can get blurry in the process.
What does it cost you to focus on that which makes you the best in the world?
We are incredibly proud and excited to give you a special matchblog sneak peak of our 2010 On The House recipient rebrand, the all new Atlanta Mission.
I have spoken to many business leaders who have said something to the effect of "I know exactly who we are and what our brand stands for and means to our customers." But is that really what we're striving for?
I recently read Harvard Business Review's interview with Howard Schultz about his return to Starbucks.
Sound can definitely be an interesting extension of a brand - one that can add meaning and experience. But creating a branded sound with a wide sweeping, flexible, global system? Of course its Coke who once again shows us how its done.
Does a business have to be based around an amazing product or service to be amazing? Is a remarkable product or service necessary for a remarkable experience? Can a remarkable experience thrive without a truly unique offering?
Companies so often want customers to love them like a friend, however they struggle to see it happen. Why is that?
This past Friday night myself and crew of friends went to try a new burger joint in town called YEAH! Burger. I was excited for two reasons, to see a beautiful brand identity and to eat gluten-free bread (big selling point for me).
- Eric Christ
- Dillon